Apparent aspects: include the appearance of your equipment , personnel,  materials and means of communication. Trust: the ability to meet the promises you made,  provide the services required in a reliable manner. Response: the desire to help customers and provide services to them immediately upon request. Competence: Having the ability and skills to provide the services required by customers. Fitness: the availability of the qualities of tact and politeness and gentleness of creation in the person of the service provider. Credibility: the absolute trust and reliability of the service provider and full delivery. Security: No risk or suspicion associated with…