Apparent aspects: include the appearance of your equipment , personnel, materials and means of communication. Trust: the ability to meet the promises you made, provide the services required in a reliable manner. Response: the desire to help customers and provide services to them immediately upon request. Competence: Having the ability and skills to provide the services required by customers. Fitness: the availability of the qualities of tact and politeness and gentleness of creation in the person of the service provider….